Listening to conservative talk radio will have you heard of Balance of Nature through their testimonial ads. They are now advertising on Fox News regularly, so there is a lot of interest in their brand and products.
If you need to learn what Balance of Nature is or how it works, read on to find out more about their whole-food vitamin supplements.
Dr. Douglas Howard founded Balance of Nature in 1997. Dr. Douglas Howard received his M.D. after studying and practicing Chiropractic. Pavlov First Medical Institute, St. Petersburg, Russia. His experiences abroad in medicine inspired him to pursue research in phytochemicals.
While we now know the importance of plant-based diets, there needed to be more information about phytonutrition in the 1990s. Dr. Howard was passionate about helping people live healthier lives and knew proper nutrition was key. He couldn’t understand how to get people to eat enough vegetables and fruits to reap the health benefits of the phytochemicals being researched and better understood each day.
He was inspired to create Balance of Nature Fruits & Veggies. He believed that making vegetables and fruits more accessible and affordable would encourage people to eat them. He used Lyophilization to do this.
It is a freeze-drying process that removes all water from fruits and vegetables. This is done to preserve the nutrients. The phytonutrients were also held since most produce is more than 80% water.
The dehydrated produce was then pulverized and made into powder. These powdered foods were then blended and encapsulated. That’s what you find in every Balance of Nature capsule today. This video explains how it all works.

It appears that it is fruits and vegetables…in capsules, as hard as it may be to believe. This leads to many questions.
- Is a capsule sufficient to make it effective, or is it a small amount?
- Is it possible to get better nutrition by taking Balance of Nature?
- Are these the same as multivitamins?
- What does Balance of Nature cost you?
- Are they even real in their TV and radio ads?
These are all great questions. Let’s dive into the facts about vitamin supplements and examine the pros and cons of Balance of Nature. Balance of Nature and Dr. Howard is very active on their Facebook pages. Feel free to ask any questions.
They have set a serving size of 3 Fruits capsules and 3 Veggies capsules. A single pill may not make the product effective. However, if you take the recommended dosage, you will get the nutritional equivalent of 10 servings of fruits or vegetables.
Is it enough to eat 10 portions of fruits and veggies each day? Absolutely. These supplements shouldn’t replace whole fruits and veggies, but they can be used with fresh produce.
Balance of Nature can be described as a multi-vitamin. To “fill in the gaps,” Balance of Nature is taken with a healthy diet. They also offer a fiber supplement. These Balance of Nature products are not meant to replace whole foods but supplement them, just like vitamins.
In a laboratory, multivitamins can be taken as extracts, isolates, or synthetics. Your multivitamin may contain the daily recommended amount of Vitamin C. However, it is in the form of ascorbic acid, created in a laboratory and separated from all other nutrients that could normally be found in whole foods.
There has been a lot of research on multivitamins, and almost all of it shows they don’t work. However, research on fruits and veggies has shown overwhelming evidence of the nutritional benefits of whole foods.
Research on the Balance of Nature has been very sparse. There are no studies done on specific supplements. A lot of research has been done on fruits and veggies in their whole form but not in their frozen, dried, or powdered form.
However, there is a lot of anecdotal evidence. Trustpilot has a wealth of Balance of Nature reviews. They have very high ratings. Nearly all negative reviews focus on customer service rather than the product. Balance of Nature has received many positive reviews online.
Reviews from Jessica at Pretty Providence and Tara from Mom Knows Best can be found, along with positive ratings from sites like My Greens Daily or User Beets. Their Amazon listing has a lot of feedback, rating 4.3 out of 5.
However, only some get glowing reviews. Negative feedback is mainly directed at customer service and the price of the products. This criticism seems fair.
You can order Balance of Nature Fruits & Veggies at retail for $89.95 (one-time purchase) or on Amazon for $99.95. You can save money by signing up for a monthly subscription at $69.95 per month. UPDATE: Coupon code SAVE35 will save you 35% on your first order when you sign up for the monthly service.
It seems like canceling a subscription was a bit complicated in the past. The website did not have an account modification option, so you had to call to cancel. This is the reason for most of the negative reviews. People needed help getting through or getting a return call. They have now added functionality to their website as of January 2021. This welcome addition allows customers to manage and modify their subscriptions and accounts online.
Balance of Nature is very active on social networks. Every review, comment, and complaint they receive is responded to. They are aware of the problem. Currently, several of their words refer to a website redesign allowing customers to manage their accounts online. This would be welcome.
This brings us to the final question: What’s the deal? Are they just actors reading from a script? Is that even possible?
This is a question that Balance of Nature cannot answer. Their commenters frequently raise this question. They always respond that the testimonials were not solicited and are unscripted. These are real customers who call in to share their true experiences.
The video ads offer a chance because the customers in the ads list their occupations and names. An amateur sleuth could identify and contact these people to verify their authenticity. This would be a fascinating exercise.
It’s a great idea that someone has made capsules from fruits and vegetables. Worst-case scenario, they’re just as ineffective and cost as much as multivitamins. The best thing about them is that they give you the same nutrition as whole fruits and vegetables and provide your body with what it needs to be healthy.